Time Warner Media Lab

Welcome to the Medialab

Schlesinger Group is the exclusive Recruiting and Facility Partner for Time Warner’s cutting-edge Medialab in New York City. Located at Time Warner’s headquarters, the Medialab has been designed to interpret consumer behavior, evolving media habits and industry trends across all of Time Warner’s businesses, brands and advertising partners.

Exclusively, through Schlesinger Group, the Medialab may also be hired by researchers for studies in non-entertainment media sectors.


Learn More about our Recruitment services

Find Us Here

3rd Floor, One Time Warner Center
New York City, NY 10019

+1 (713) 353-0388
Houston@SchlesingerGroup.com

Liz Bloom
Vice President, Client Solutions

Kevin Weng
Facility Manager

World-Class Time Warner Media Lab

This unique testing space offers a wide range of settings for conducting studies including a 47-seat theater, biometric labs and eye tracking stations and an in-home style space. The lab is based at the epicenter of New York City, Columbus Circle, a thriving destination for the best shopping, dining, entertainment and parks.

Time Warner Media Lab – Directions

3rd Floor
One Time Warner Center
New York City, NY 10019
+1 (212) 484-6522

Enter the Time Warner Center at Columbus Circle; Main Entrance is located within the Circle.  Take escalators on left side or the elevator to the 3rd floor, Medialab is at the top of the escalators in the left corner.

Via Subway

Take A, B, C, D, 1 trains to 59th Street/Columbus Circle station.

Via Bus

M1 to Columbus Circle – Enter 59th St.
M5 to Columbus Circle – Enter 59th St.
M10 to Columbus Circle – Enter 59th St.
M20 to 63rd & Broadway – Walk 3 blocks south – Enter 60th St.
M31 to W. 57th & Broadway – Walk to 8th Avenue/walk 1½ blocks north – enter at TW Center Main Entrance
M57 to W. 57th & Broadway- Walk to 8th Avenue/walk 1½ blocks north – enter at TW Center Main Entrance
M104 to W. 61st & Broadway – Walk one block south – Enter 60th St.

From New Jersey

LINCOLN TUNNEL
NJ Turnpike or Route 3 to Lincoln Tunnel. From the tunnel, exit onto 10th Avenue, travel on 10th Avenue, make right onto 58th street. Travel on 58th street, one block to 9th avenue and 58th street. Central parking will be on your left hand side between 9th and 8th avenues.

HOLLAND TUNNEL
From Tunnel, exit onto Canal Street, travel west to the West Side Highway to 57th Street exit, drive east to 8th Avenue, make a right onto 8th Avenue, drive north to Columbus Circle roundabout, round circle, enter 59th street and Columbus Circle.

FROM LONG ISLAND
Take the L.I.E. to the Midtown Tunnel. Follow signs to Uptown/West Side and go across town at 34th Street and 8th Avenue. Take right onto 8th Avenue and proceed to 59th Street. Turn right onto Columbus Circle, round the circle and enter via our main entrance.

Hotels Near the Time Warner Medialab

HUDSON HOTEL
356 West 58th Street
+1 (212) 554-6000
www.hudsonhotel.com

TRUMP INTERNATIONAL HOTEL & TOWER
1 Central Park West
+1 (212) 299-1000
www.trumpintl.com

MANDARIN ORIENTAL HOTEL
80 Columbus Circle
+1 (212) 805-8800
www.mandarinoriental.com

6 COLUMBUS
6 Columbus Circle
+1 (212) 204-3000
www.thompsonhotels.com

JW MARRIOTT ESSEX HOUSE NEW YORK HOTEL
160 Central Park South
+1 (212) 247-0300
www.marriott.com/hotels/travel/nycex-jw-marriott-essex-house-new-york/

PARK CENTRAL NEW YORK
870 Seventh Avenue
+1 (212) 247-8000
www.parkcentralny.com

RENAISSANCE NEW YORK HOTEL 57
130 East 57th Street
+1 (212) 753-8841
www.marriott.com

LE PARKER MERIDIEN NEW YORK
119 118 West 576th Street
+1 (212) 245-5000
starwoodhotels.com

SHERATON NEW YORK HOTEL & TOWERS
811 7th Avenue @ 53rd Street
+1 (212) 581-1000
www.starwoodhotels.com

THE EMPIRE HOTEL
44 West 63rd Street
+1 (212) 265-7400
www.empirehotelnyc.com

Tour the Medialab

Facility Suite Specifications

Technology Specifications

Lab:

  • 8 22″ monitors for gaming computers, gaming consoles
  • 60” HD LED internet-capable TV with Klipsch surround sound
  • 2 47″ 3D HD LED internet-capable hanging TV’s
  • 8 ceiling-mounted cameras for participants
  • 1 table-overview  camera
  • Multiple ceiling-mounted microphones

Observation Area

  • One-way mirror to testing room
  • 15 observer seats
  • 2 47″ monitors for multiple camera/screen views
  • 8 smaller monitors that display 8 usability stations

Focus Group Room

  • 2 47″ 3D HD LED internet-capable hanging TV’s
  • 4 ceiling-mounted cameras
  • 9 connections for notebook computers, tablets, or guest devices

Observation Room

  • One-way mirror to testing room
  • 10 observer seats
  • 2 46″ monitors for multiple camera
  • 60″ 3D HD LED internet-capable TV
  • Media center PC/ 24” IPS monitor
  • Tobii X60 Eye Tracker
  • Alienware X51 R3 VR-Ready Desktop PC (powers Oculus Rift and HTC Vive) *only one VR device may be connected and active at any given point
  • Oculus Rift
  • HTC Vive
  • PlayStation VR
  • (3) Samsung Gear VRs (w/ Samsung Galaxy S6 phones)
  • Microsoft HoloLens
  • Google Daydream (w/ Google Pixel XL phone)
  • 60” HD LED internet-capable TV with 5.1 Bose surround sound
  • Gaming consoles (e.g., Wii, PlayStation 4, Xbox One)
  • Streaming media players (e.g., Roku, Apple TV, FireTV)
  • Disk players (e.g., Samsung Blu-ray/DVD)
  • Tablets (e.g., iPad, Amazon Fire)
  • Smart refrigerator
  • 2 wall-mounted cameras and ceiling-mounted microphones
  • Seating for up to 47 audience members
  • Removable rows of seats enable use of Theater as event space
  • High-definition/3D projection onto 180″ silver screen
  • 7.1 Dolby THX sound system
  • 2 audience-facing cameras
  • 2 theater screen-facing cameras
  • Keypad audience response system (non-dial)

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