Online Qualitative

Why Choose Schlesinger for Your Online Qualitative Needs?


Optimized Recruitment for Increased Engagement

We are one of the few companies who can combine core strengths in panel, data collection methodologies, leading technology systems and platforms, plus experience to create outstanding solutions globally.


Better Partnership from a Consultative Approach

With multiple platform partnerships, we are free to select the best technology on the market.  Our online qualitative experts help you choose the right method or platform for your research objective and your budget.


Confidence in Your Success, Managed by Expert Project Managers

From project set up, platform training and management, recruitment, respondent engagement task optimization and results delivery, we have you covered each step of the way


Fit the Right Solution to Your Objective, Using Our Wide Portfolio of Solutions

Communities and bulletin boards, digital ethnographies and video-diaries, platforms feature full mobile functionality, video clip editors, task optimization, mark-up tools, gamification, word clouds and word trees – with full support for troubleshooting any platform issues.

Benefits of Using Online Qualitative Methods

Expand Your Inner Reach

Conduct multi-location groups in one evening or separately or recruit respondents that cut across geographic boundaries to bring far-flung respondents together. Multi-language capabilities open up new markets.

Increase Your Speed to Market

Fast recruitment and no travel schedules allow you to conduct more research in less time.

Gain Insight in One Day or In Longitude

Conduct multi-location research in one day or over a wider timescale to meet specifics objectives or understand wider perspectives.

Enhance Participation Experience with Multi-Media Tools

Our solutions come with a range of multi-media capabilities to enrich the online experience. Participants can mark up stimulus with visual images and text providing your clients with creative, visual feedback direct from their consumers.

Gain a Unique Perspective Into the Behaviors of Target Audiences

Along with rich, qualitative data, through a social media-based approach.

Get Answers in the Field and On the Go

With mobile functionality of platforms

Online Qualitative Solutions to Fit Your Needs

Webcam Enabled Focus Groups

This next generation of online focus groups combines all the convenience of an online methodology with the reassurance gained from experiencing the visual and audio signals of a participant as they interact with the group. Webcam and streaming technology provide a truly qualitative environment when travel is not an option. Features include:

  • Unlimited observers
  • Multi-screen view and screen share
  • A dedicated technician
  • Mini Polls
  • Option to record and archive interviews
  • Option for webcam shipment if required

Chat Room Focus Groups

Gain a fast top-level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly get to the heart of any issue. Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs. During the sessions, Respondents can also be divided into breakout groups for more intimate discussions and then brought back to the larger forum generating more insight in less time.

  • Expand your international reach
  • Increase your speed to market
  • Enhance participation experience with multi-media tools
  • Run cost-effective studies

Bulletin Board Focus Groups

Bulletin Board focus groups are highly involved discussions that unfold over extended time frames. Overcoming time zone limitations, they provide greater geographic reach to larger respondent groups and provide more in-depth transcripts for greater insight.

Participants share their thoughts with great clarity and depth in bulletin boards, offering an unexpected level of understanding. They log in at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group.

  • Expand your international reach
  • Increase your speed to market
  • Enhance participation experience with multi-media tools
  • Run cost-effective studies
  • Bulletin board diaries
  • Multi-mode options to break out into one-to-ones
mobile qualitative

Mobile Qualitative

Mobile qualitative research allows moderators, observers and participants to engage in research from tablets or smartphones.

  • Mobile applications fully integrate into the online platform to maintain the same tracking, reporting and analysis tools available for bulletin board research and online communities.
  • Take research into the field to gain immediate responses that eliminate the need for participant recall.
  • Replicate ethnographic research with participants anywhere, anytime, allowing for text, photo and/or video questions and responses.
  • Match the look and feel of your marketing materials with branded interfaces.
video diary

Video Diaries

Innovative technology for ethnographic-style research


  • Ideal for multi-methodology studies including, IHUTs, shop-alongs and in-person research.
  • Video diaries elicit direct and honest feedback without any influencer effect
  • Video diaries can capture opinions and experiences anywhere, anytime


  • Mobile devices recording capabilities allow for on-the-go participation
  • Video report deliverable provides the voice and face of the consumer with clips easily dropped into client presentations
  • Searchable video with video-synched transcripts
  • Easy to combine with other qualitative methodologies

Online Communities

You can be sure your team is extremely knowledgeable, well trained and focused on your success.  Your dedicated project manager will partner with you for proactive project advice, support and monitoring during your entire study and push the boundaries of our capabilities to deliver the results you need.

Global Solutions

We employ numerous traditional and innovative techniques and resources to build diverse and extensive panels. Using varied methods of recruitment ensures a wide respondent pool from which to collect your data.

  • Live interviewers
  • Online marketing
  • Social networking
  • Mainstream and special topic / audience publishers
  • Support group funneling
  • Live events & community activity
Online Qualitative Best Practices

The Impact of Recruiting Method on Online Qual

Online Qualitative Best Practices

Best Practices for Successful Asynchronous Online Qualitative Recruiting


Are you a research participant?

If you have enquiry about joining our panel or about a study that you are participating in,  contact our panel services team only:
Join Our Panel

Are you a researcher, ready to learn more about our online qualitative solutions?

Connect With Our Experts

US: Jason Horine, VP Online Solutions
+1 (913) 403-9300

Global: Nadine Casaletto, Director Global Qualitative
+1 (732) 670-3397

United Kingdom: Laura Haxton-Wilde, Managing Director
+44 20 7487 9293

France: Melanie Felix, Manager
+ 33 (0) 1 70 64 83 56

Germany: Stephan Lange, Managing Director

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